December 11, 2012
With so much competition in the business world today, it's important for never neglect the importance of original, memorable custom packaging. Not only does it make an unforgettable first impression on your customers and clients; done correctly, it can serve as a clever and cost-effective way to brand your company in the long run.
Let's review some of the easiest and most impressive ways to use custom marketing materials and creative packaging, to increase revenues and boost brand awareness in 2013:
Custom Presentation Folders
The most challenging part of attaining a new client, is getting them to actually open the materials you've sent them. Fortunately, there is an easy resolve here. Instead of subjecting your customer to yet another e-mail full of numbers, samples and figures, consider using custom printed folders. They're perfect for practically any presentation or proposal, and can be created using vivid, eye-catching colors and graphics to keep your prospects intrigued and wanting more.
Customized Binders
Binders are an integral part of doing business today. The problem, however, is that most of them are nothing short of boring… even hideous in some cases. If your company is one that uses binders for complex numbers presentations, corporate meetings, sales reviews, or long proposals, handing your clients or prospects a custom binder is an easy way to increase their enthusiasm, not to mention, their impression if your company. If you're really looking to make an unforgettable first impression, consider having their logo printed on your next proposal to them.
Digital Media Presentation Materials
The days of having your sales force simply drop off a business card is quickly going the way of the VCR. You need to think way outside the box these days, and when it comes to leaving a long-lasting impression on new customers, nothing will dazzle them more than a digital marketing presentation. This can include software, samples, DVDs, custom digital graphics and much more. Best of all they, can be uniquely tailored in a manner that shows respect and expertise, while arming your sales staff with a powerful marketing tool.
If you're looking for a new and exciting way to brand your business in 2013, Volpe Packaging can help you find the perfect way to impress and retain more customer. Call us today for a free creative packaging consultation, and see just how thrilling and effective it can be!
We’re located in Rochester NY, and serve the entire western and upstate NY areas. Call us today at (585) 738-9888.
